10 Ways to Make Instagram a Personal Trainer’s Dream by Victoria Greene

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When it comes to raising the profile of your personal training business, as well as inspiring potential clients, you’ll be hard pushed to find a better social media platform than Instagram. Sure, Facebook is great for sharing content, and Twitter is perfectly suited to updating followers on what you ate for lunch, but the visually driven Instagram draws users purely based on their interests.
With over 700 million active monthly users liking 4.2 billion posts per day, the potential to reach a huge audience on Instagram is massive, and with an army of personal training professionals already utilising the power of hashtags such as #fitness, #gym and #fit (more on these later) in over 344.9 million posts, isn’t it time you joined in the conversation and got a slice of the action too? If you want to grow your following on social media, we’ve taken a look at 10 ways to make Instagram a personal trainer’s dream – read on to find out more!

You can check out Emma Kirke’s business instagram profile here as an example of just how the social network can be leveraged to market a personal trainer’s services.
Keep your personal account just that
While it might be tempting to show off that cute picture you just took of your cat, or that photo of a beautiful sunset that you took on holiday, it’s really important that you keep your personal training business account completely separate from the one that you use for more personal posts. Although your followers may choose to follow both, it’s important that you keep the content separate to ensure that your business account stays consistent and professional.
Stay consistent
With so many personal training and fitness accounts on Instagram, you want to ensure that your followers stay loyal to you and don’t decide to take all of their likes elsewhere – which is why it’s so important to be consistent with your posts. This means posting regularly to keep your followers engaged – once or twice a day is ideal and should help you achieve the balance between consistency and overkill, whereby your followers get bored and switch off. In addition to this, consistency also relates to the name and profile image that you use for your account – make sure that these are the same as what you use for your website or any other marketing materials, so that your clients can be sure that they are following the right account.
Don’t just use it for the hard sell
As your following starts to grow on Instagram, it can be tempting to start using your posts to ramp up the promotion of your services – but remember that this isn’t the place for the hard sell! Success on Instagram is all about building a relationship with your followers and giving them the posts that they want to see, so it’s important not to be too pushy by trying to direct sell to them on a regular basis. While the odd post about special offers is fine, it will be much better for you to go for a more subtle approach by sharing photos of your personal training sessions with clients to generate interest and engagement. If followers are interested in paying for your services then they will get in touch with you via your website or DM (direct message) to find out more!
Be professional
Professionalism is so important to the success of your business’ Instagram account – and this means sharing photos that really showcase the personality of your brand in the best light. If you take a photo that is slightly too dark or blurry, then make the most of Instagram’s editing tools and filters to make it look as attractive as possible. Before you post, take the time to put yourself in your followers’ shoes and ask “Does this photo look as good as it could do? Would I find this post interesting? Does it encourage me to like it?”. It’s common sense and will help you to ensure that your posts hit the mark each and every time.
Always use hashtags – and plenty of them!
This could be the most important point of all. When it comes to Instagram, even the most attractive image with the most engaging description will fall flat if no hashtags (or worse, the wrong hashtags) are used. Why, you ask? Well, because you are limiting the reach of your posts, which is especially important when you are just starting out on Instagram and want to grow your follower numbers.
Hashtags are searchable on Instagram, so users who are interested in certain topics will use them to find specific content or accounts – and when it comes to the number of hashtags that are used within the competitive fitness and personal training industry, you need to make sure that your posts attract attention! Use the search function on Instagram or tools like Websta to check that the hashtags you are using are the most popular ones, rather than relying on ones you’ve made up yourself. In terms of how many hashtags to use, it’s a good idea to research your competitors to see how many they are using, and then test different numbers to see which works best for your account (Instagram allows you to use up to 30 per post, but it’s important not to go overboard).
Give your followers something extra
Adding value to your Instagram posts is key to their success. Rather than just posting shots of personal training sessions with clients or you looking particularly sweaty after a hard workout, it’s important to give your followers something extra to ensure that they stay loyal to your account. This means offering things like free workout tips, discount codes for personal training sessions or diet advice to keep them engaged – we’re sure they’ll thank you for it!
Don’t just post photos
Up until this point we have just spoken about posting photos on Instagram, but did you know that you can also post gifs or videos too? These are far more engaging than just a static photo, and allow you to give your followers a bigger insight into your personal training business, especially as Instagram increased its video limit from 15 seconds to 60 seconds last year – think sharing workout tips, suggestions for proper form and cool diet recipes, and just wait for those likes to rise!
Engage your followers
When it comes to the personal training industry on Instagram, what better way to engage your followers than to post motivational messages and content to inspire people to get off the sofa and head to the gym? It’s easy to find a host of famous quotes on the internet which you can then use alongside your own images or videos, or why not go one step further and offer your own personal tips or lessons too?
Check out this guide on how to build and sustain a massive following on Instagram for more information on making sure you are engaging your audience to maximum potential.
Testimonials are key
What better way to add value to your Instagram channel and reinforce your success as a personal trainer by sharing the inspirational results of your clients? This could either be in the form of before and after photos or quotes, which combined with a range of popular hashtags are guaranteed to be noticed by fitness fans – just make sure you get the permission of your clients before you click post!
Be honest!
Finally, a key element to a successful personal training Instagram account is ensuring that you keep things real. People like to connect with accounts on a personal level – they want to see your human side. When it comes to fitness and personal training, it can be off putting for followers to just be bombarded with images of you working out seven days a week. Why not give them a deeper insight into your life as a personal trainer and help them relate to you by sharing images of that cheeky burger you just couldn’t resist on your rest day, or a video of you looking tired after that 6am workout – sometimes it really is a struggle to get up and exercise, no matter whether it’s your job or not, and we’re sure your followers will thank you for being honest with them!
We hope you found our 10 tips useful and that you now feel inspired to get out there and use the power of Instagram to its full potential. What kind of visual posts will you implement to market your PT services?

Victoria Greene is an ecommerce and branding expert who loves to help businesses grow in new and exciting markets, such as fashion, technology, and artisanal foods. She’s a freelance writer and runs her own blog at https://victoriaecommerce.com

With over 700 million active monthly users liking 4.2 billion posts per day, the potential to reach a huge audience on Instagram is massive, and with an army of personal training professionals already utilising the power of hashtags such as #fitness, #gym and #fit (more on these later) in over 344.9 million posts, isn’t it time you joined in the conversation and got a slice of the action too? If you want to grow your following on social media, we’ve taken a look at 10 ways to make Instagram a personal trainer’s dream – read on to find out more!

Victoria Ecommerce

You can check out Emma Kirke’s business instagram profile here as an example of just how the social network can be leveraged to market a personal trainer’s services.

 

When it comes to raising the profile of your personal training business, as well as inspiring potential clients, you’ll be hard pushed to find a better social media platform than Instagram. Sure, Facebook is great for sharing content, and Twitter is perfectly suited to updating followers on what you ate for lunch, but the visually driven Instagram draws users purely based on their interests.
With over 700 million active monthly users liking 4.2 billion posts per day, the potential to reach a huge audience on Instagram is massive, and with an army of personal training professionals already utilising the power of hashtags such as #fitness, #gym and #fit (more on these later) in over 344.9 million posts, isn’t it time you joined in the conversation and got a slice of the action too? If you want to grow your following on social media, we’ve taken a look at 10 ways to make Instagram a personal trainer’s dream – read on to find out more!

You can check out Emma Kirke’s business instagram profile here as an example of just how the social network can be leveraged to market a personal trainer’s services.
Keep your personal account just that
While it might be tempting to show off that cute picture you just took of your cat, or that photo of a beautiful sunset that you took on holiday, it’s really important that you keep your personal training business account completely separate from the one that you use for more personal posts. Although your followers may choose to follow both, it’s important that you keep the content separate to ensure that your business account stays consistent and professional.
Stay consistent
With so many personal training and fitness accounts on Instagram, you want to ensure that your followers stay loyal to you and don’t decide to take all of their likes elsewhere – which is why it’s so important to be consistent with your posts. This means posting regularly to keep your followers engaged – once or twice a day is ideal and should help you achieve the balance between consistency and overkill, whereby your followers get bored and switch off. In addition to this, consistency also relates to the name and profile image that you use for your account – make sure that these are the same as what you use for your website or any other marketing materials, so that your clients can be sure that they are following the right account.
Don’t just use it for the hard sell
As your following starts to grow on Instagram, it can be tempting to start using your posts to ramp up the promotion of your services – but remember that this isn’t the place for the hard sell! Success on Instagram is all about building a relationship with your followers and giving them the posts that they want to see, so it’s important not to be too pushy by trying to direct sell to them on a regular basis. While the odd post about special offers is fine, it will be much better for you to go for a more subtle approach by sharing photos of your personal training sessions with clients to generate interest and engagement. If followers are interested in paying for your services then they will get in touch with you via your website or DM (direct message) to find out more!
Be professional
Professionalism is so important to the success of your business’ Instagram account – and this means sharing photos that really showcase the personality of your brand in the best light. If you take a photo that is slightly too dark or blurry, then make the most of Instagram’s editing tools and filters to make it look as attractive as possible. Before you post, take the time to put yourself in your followers’ shoes and ask “Does this photo look as good as it could do? Would I find this post interesting? Does it encourage me to like it?”. It’s common sense and will help you to ensure that your posts hit the mark each and every time.
Always use hashtags – and plenty of them!
This could be the most important point of all. When it comes to Instagram, even the most attractive image with the most engaging description will fall flat if no hashtags (or worse, the wrong hashtags) are used. Why, you ask? Well, because you are limiting the reach of your posts, which is especially important when you are just starting out on Instagram and want to grow your follower numbers.
Hashtags are searchable on Instagram, so users who are interested in certain topics will use them to find specific content or accounts – and when it comes to the number of hashtags that are used within the competitive fitness and personal training industry, you need to make sure that your posts attract attention! Use the search function on Instagram or tools like Websta to check that the hashtags you are using are the most popular ones, rather than relying on ones you’ve made up yourself. In terms of how many hashtags to use, it’s a good idea to research your competitors to see how many they are using, and then test different numbers to see which works best for your account (Instagram allows you to use up to 30 per post, but it’s important not to go overboard).
Give your followers something extra
Adding value to your Instagram posts is key to their success. Rather than just posting shots of personal training sessions with clients or you looking particularly sweaty after a hard workout, it’s important to give your followers something extra to ensure that they stay loyal to your account. This means offering things like free workout tips, discount codes for personal training sessions or diet advice to keep them engaged – we’re sure they’ll thank you for it!
Don’t just post photos
Up until this point we have just spoken about posting photos on Instagram, but did you know that you can also post gifs or videos too? These are far more engaging than just a static photo, and allow you to give your followers a bigger insight into your personal training business, especially as Instagram increased its video limit from 15 seconds to 60 seconds last year – think sharing workout tips, suggestions for proper form and cool diet recipes, and just wait for those likes to rise!
Engage your followers
When it comes to the personal training industry on Instagram, what better way to engage your followers than to post motivational messages and content to inspire people to get off the sofa and head to the gym? It’s easy to find a host of famous quotes on the internet which you can then use alongside your own images or videos, or why not go one step further and offer your own personal tips or lessons too?
Check out this guide on how to build and sustain a massive following on Instagram for more information on making sure you are engaging your audience to maximum potential.
Testimonials are key
What better way to add value to your Instagram channel and reinforce your success as a personal trainer by sharing the inspirational results of your clients? This could either be in the form of before and after photos or quotes, which combined with a range of popular hashtags are guaranteed to be noticed by fitness fans – just make sure you get the permission of your clients before you click post!
Be honest!
Finally, a key element to a successful personal training Instagram account is ensuring that you keep things real. People like to connect with accounts on a personal level – they want to see your human side. When it comes to fitness and personal training, it can be off putting for followers to just be bombarded with images of you working out seven days a week. Why not give them a deeper insight into your life as a personal trainer and help them relate to you by sharing images of that cheeky burger you just couldn’t resist on your rest day, or a video of you looking tired after that 6am workout – sometimes it really is a struggle to get up and exercise, no matter whether it’s your job or not, and we’re sure your followers will thank you for being honest with them!
We hope you found our 10 tips useful and that you now feel inspired to get out there and use the power of Instagram to its full potential. What kind of visual posts will you implement to market your PT services?

Victoria Greene is an ecommerce and branding expert who loves to help businesses grow in new and exciting markets, such as fashion, technology, and artisanal foods. She’s a freelance writer and runs her own blog at https://victoriaecommerce.com

With over 700 million active monthly users liking 4.2 billion posts per day, the potential to reach a huge audience on Instagram is massive, and with an army of personal training professionals already utilising the power of hashtags such as #fitness, #gym and #fit (more on these later) in over 344.9 million posts, isn’t it time you joined in the conversation and got a slice of the action too? If you want to grow your following on social media, we’ve taken a look at 10 ways to make Instagram a personal trainer’s dream – read on to find out more!

Victoria Ecommerce

You can check out Emma Kirke’s business instagram profile here as an example of just how the social network can be leveraged to market a personal trainer’s services.